- Jan 14, 2019
Media Metrics Publishers Can't Do Without
As published on Mediapost Programmatic advertising has ushered in a treasure trove of data and metrics, but what publishers don’t need is...
- Oct 19, 2017
Could The Same Technology Used by Bitcoin Automate Payments for Programmatic Advertising?
Programmatic technology has revolutionized digital advertising through automation. It has allowed us to optimize sales, streamline...
- Aug 22, 2016
Is Audibility the New Viewability?
Following the industry’s adoption of viewability as a core metric, even moving toward transacting on vCPM, advertisers are now eyeing...
- Jul 12, 2016
Seven Tips for Keeping Your Cool In the Midst of a PR Crisis
No one wants to wake up to a PR nightmare, but sometimes the inevitable strikes. At the first stirrings of a crisis, Ostermiller urges...
- Jun 29, 2016
Eight Ways to Put a Creative Spin on Promoting Client News
What happens when you have big company news to promote, but the topic isn’t considered all too enticing to the media? Ostermiller...
- May 31, 2016
How Publishers Can Handle The Hidden Costs of 'Tech Taxes'
(As published on MediaPost) As programmatic advertising reaches critical mass, the ad industry must now move beyond conversations...
- Dec 4, 2015
Ad Tech Has Failed Publishers -- But Data Can Help Them Turn the Tide
Video has become one of the most popular ad formats for online marketers, with Facebook users watching 8 billion video a day on its platform
- Apr 4, 2014
Looking for Programmatic Everything in 2016? Keep Waiting
(As Posted on Adotas) Programmatic technology has revolutionized the digital ad world, to the point where many are expecting similar...