No one wants to wake up to a PR nightmare, but sometimes the inevitable strikes. At the first stirrings of a crisis, Ostermiller urges readers to remain calm:
“When dealing with a crisis PR situation, it is very important to take a step back, breathe and look at all possible options. The worst thing you can do is overreact and make the situation worse. I would recommend talking to a mentor or someone in your peer group who can give you a second perspective.”
Read the full article for advice from six other experienced professionals.