What happens when you have big company news to promote, but the topic isn’t considered all too enticing to the media? Ostermiller recommends first and foremost to be relatable:
“Always relate your news back to an industry challenge or void that you address. No one cares about the new feature that you released or the new hire you made. Find something that your audience cares about and relate it back to that. In my experience, the news stories that get the most pickup are usually the ones that are not self-promotional. Focus on building your brand instead.”
Read the full article for additional insight into generating press interest for your company news.