- Jun 29, 2016
Eight Ways to Put a Creative Spin on Promoting Client News
What happens when you have big company news to promote, but the topic isn’t considered all too enticing to the media? Ostermiller...
- May 31, 2016
How Publishers Can Handle The Hidden Costs of 'Tech Taxes'
(As published on MediaPost) As programmatic advertising reaches critical mass, the ad industry must now move beyond conversations...
- Dec 4, 2015
Ad Tech Has Failed Publishers -- But Data Can Help Them Turn the Tide
Video has become one of the most popular ad formats for online marketers, with Facebook users watching 8 billion video a day on its platform
- Apr 4, 2014
Looking for Programmatic Everything in 2016? Keep Waiting
(As Posted on Adotas) Programmatic technology has revolutionized the digital ad world, to the point where many are expecting similar...