

Eight Ways to Put a Creative Spin on Promoting Client News
What happens when you have big company news to promote, but the topic isn’t considered all too enticing to the media? Ostermiller...
Jun 29, 2016


How Publishers Can Handle The Hidden Costs of 'Tech Taxes'
(As published on MediaPost) As programmatic advertising reaches critical mass, the ad industry must now move beyond conversations...
May 31, 2016


Ad Tech Has Failed Publishers -- But Data Can Help Them Turn the Tide
Video has become one of the most popular ad formats for online marketers, with Facebook users watching 8 billion video a day on its platform
Dec 4, 2015


Looking for Programmatic Everything in 2016? Keep Waiting
(As Posted on Adotas) Programmatic technology has revolutionized the digital ad world, to the point where many are expecting similar...
Apr 4, 2014